Heretic founder Douglas Little is a rebel with incredible cause – to disrupt the fragrance industry one naturally derived scent at a time. In the spirit of its own identity, Heretic is going against the grain to rewrite the recipes for fragrances as we know it. The standard alcohol and harmful chemicals are retired to return to the roots of raw materials and essential oils. Inhale and discover the power of Heretic’s natural fragrances to surprise, provoke, and challenge the senses in a scent uniquely all its own.

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“Douglas is like the Willy Wonka of the fragrance world—endlessly creative, wildly inventive, forward-thinking, and he always has a new olfactory treat up his sleeve.” - Jamie Rosen, Editor // Wellbeing